Connecting Hearts and Faith through Social Media Outreach

El PASO, TEX. – The Northeast Seventh-day Adventist Church has embraced the power of digital and social media to connect with people in hopes of planting seeds for Christ. Facebook, YouTube and Instagram have become the church's primary platforms for helping connect with and grow followers.

With more than 800 followers on Facebook, more than 140 members on YouTube and nearly 100 on Instagram, the church’s presence is steadily expanding, drawing individuals closer to its church community. Beyond these platforms, its outreach extends to Spotify, Amazon Music and Apple Podcasts, among others, enhancing accessibility to Northeast’s content. 

Northeast’s reach doesn’t stop at digital platforms; traditional media outlets like radio and TV also play a crucial role in its communication strategy. Recently, the Northeast Navigators Pathfinders were featured on the local KVIA, Channel 7 News, discussing their annual flag-planting event at Fort Bliss National Cemetery on Memorial Day weekend. While some viewers learned about this event on television that evening, many others tuned into Northeast’s social media channels to get a glimpse of the Pathfinders being interviewed.

The church’s online Bible study, “Reflect and Revive,” hosted on Facebook, has resonated with numerous individuals in El Paso and beyond, even reaching participants from overseas. Following each online study, the video is promptly shared on Instagram, YouTube and Spotify, ensuring immediate access to the study material.

Social media enables the Northeast church to disseminate sermons, conduct live Bible studies, share videos and photos and feature interviews that showcase the many activities within the church community. Its website, EPNortheast.org, complements this effort by providing up-to-date information about Vacation Bible School, Messiah’s Mansion, sermons and upcoming events at the Northeast church.

By Adrian Mena